A. What is Personal Information?
Personal information is information that identifies an individual or that can be reasonably associated with a specific person or entity, such as a name, contact information, Internet (IP) address and information about an individual’s purchases and online shopping. Personal information also includes medical information collected through our pharmacies, hearing aid centers and optical centers (see Health Care Centersbelow). As a convenience to our Members, we allow the primary cardholder to add his/her spouse or others to a membership account.
B. Collection of Personal Information
We collect the personal information that you provide us, such as when you:
- place an order or purchase products or services, online or otherwise;
- contact us for any reason;
- participate in a survey or promotion; or
We may automatically collect some information when you visit our website, such as your computer’s IP address and operating system, the site from which you linked to us, your site activity, the time and date of your visit, and your purchases. This information may be collected through the use of “cookies” and web beacons. We also receive information from third parties who help us correct our records, prevent fraud, and provide Member Services or special promotions or products (see Member Services below). We may combine any of this information with the other personal information we maintain about you.
C. Use of Personal Information
The personal information we collect is generally used to process your requests or transactions, provide you with high-quality service, tell you about opportunities we think will be of interest and administer your account, including distribution of our own surveys and publications. For example, we may:• Alert you about product recalls or safety issues;• Communicate membership opportunities and programs; and• Provide you with promotional information, such as coupons, offers and product recommendations, or information about Member Services (“Promotional Information”). If you prefer not to receive Promotional Information from us, we make it easy for you to let us know. You may contact us at any time to decline Promotional Information (see Choice below).D. Sharing of Personal InformationWe share information in these circumstances:1. Order Fulfillment We may provide to a third party information as necessary to fulfill an order you have placed with us. For example, we may provide your address to a shipper, and if you pay by a credit or debit card, your card number and sales transaction information are passed to the card processor and/or issuer (including their service providers such as fraud verification services). However, we give suppliers, and others involved in the distribution chain only the information needed to provide you the products or services you order, and we require them to keep the information confidential and not to use it for other purposes. We are not responsible for any information you provide directly to these parties, and we encourage you to become familiar with their practices before disclosing information directly to them.2. Our Contractors We may contract with others to perform services on our behalf. For example, we might retain a company to process credit card payments, ship merchandise, distribute emails, process rebates or analyze data. If any of these service providers need access to your personal information, we require them to use it only to perform the services for us. We also require that they maintain the confidentiality of the information and/or return the information to us when they no longer need it.3. Primary Account Holder Each membership account has an individual primary account holder who is authorized to designate and remove add-on members and make other account management decisions. We may disclose personal information that relates to activities occurring under the account to the primary account holder.E. Other Uses and DisclosuresIn addition, we may use or disclose personal information in the good faith belief that we are lawfully authorized to do so, or that doing so is reasonably necessary to protect you, to comply with legal process or authorities, to respond to any claims, or to protect the rights, property or personal safety, our Members, our employees or the public. If your membership was purchased for you as an employee benefit, we may share your name, address and membership level (Gold Star, Business or Executive), but no other personal information, with your employer. Information about our Members, including personal information, may be disclosed or transferred as part of, or during negotiations of, any merger or sale of company assets or acquisition.F. Protection of Personal and Credit Card InformationWe have physical, administrative and technical security measures in place to protect personal information from loss, misuse or alteration while it is under our control. We are required to collect, process and maintain payment card information in accordance with the data security rules adopted by credit card companies such as Visa, MasterCard and American Express. This means that we do not retain debit card PINs or credit card security codes, and that any time we maintain a credit card number, such as when you create an online account, we must limit access to it and use strong encryption to protect it. Further, when you enter personal information online, that information is encrypted prior to transmission using a security protocol called SSL (Secure Sockets Layer). We also use SSL to allow you to securely view your online account and registration information.